Pop culture fans worldwide can buy or preorder exclusive San Diego Comic-Con 2026 merchandise online right now without attending the physical event in California, which runs from July 23 to July 26, because top toy brands have launched their convention exclusives directly on their digital storefronts.
A massive selection of premium gear is already live for immediate purchase or online preorder. Industry experts have curated the absolute must-have SDCC releases below. This inventory will be updated continuously as new products drop throughout the weekend, so bookmark this page to stay ahead of the curve.
Due to the highly collectible nature of these convention exclusives, items frequently sell out within minutes of going live. Securing your orders immediately is highly recommended to avoid missing out on these limited production runs.
The Ultimate SDCC 2026 Merchandise Guide
Hasbro: Zelda, K-Pop Demon Hunters, and Retro Classics
Hasbro is dominating the convention floor with a massive wave of premium collectibles. More than a dozen new action figures and high-end prop replicas are officially available, with additional drops scheduled across the weekend. While digital preorders are open, several high-demand items have already exhausted their initial stock allocations.
- KPop Demon Hunters Rumi Sain-Geom sword: $225
- Ghostbusters Ecto-Plazms: $90
- The Real Ghostbusters Kenner Classics: Janine Melnitz and Louis Tully 40th Anniversary Set: $47
- G.I. Joe Classified Series Lara Croft: $45
- The Legend of Zelda Heroes of Hyrule Princess Zelda: $28
- The Legend of Zelda Heroes of Hyrule Link: $28
Funko: Exclusive Pops and Limited-Edition Bundles
Funko/CNETFunko caters to every major fandom this season with fresh releases spanning *One Piece*, *Invincible*, and *Star Wars*. Some of these ultra-rare collectibles require entering a lottery system, including a massive 20-figure SDCC 2026 box set curated for hardcore completionists.
- Pop! Star Wars Ahsoka Tano (Kyber Crystal): $20
- Pop! Sanrio Hanamaruobake: $15
- 2026 SDCC Exclusive Bundle: $449
- Pop! Solo Leveling Sung II-Hwan: $15
- Pop Masters of the Universe Orko: $15
Mattel: Action Figures, Retro Apparel, and Building Kits
Mattel/CNETMattel delivers a diverse collection of fan-centric items this season. Highlights include premium apparel for *Monster High* and *Masters of the Universe* enthusiasts, alongside new Hot Wheels designs, WWE collector figures, and a detailed replica building kit of the iconic Halo UNSC M12 Warthog.
- Halo UNSC M12 Warthog building set: $76
- Masters of the Universe Gym Bro Skeletor short-sleeve hoodie: $55
- Mattel Brick Shop Masters of the Universe Skeletor Havoc Staff: $65
- Hot Wheels Top Gun 40th Anniversary Set: $35
Mondo: Premium Art Figures for Serious Collectors
Mondo/CNETKnown for unmatched artistic detail, Mondo has rolled out premium figures designed for dedicated collectors. Time-sensitive releases like the *Masters of the Universe* 200X Keldor and the *Ghostbusters* Citizen Ghost figures are only available until Tuesday, alongside highly anticipated *Deadpool* and *Teenage Mutant Ninja Turtles* vinyl sets.
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